I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration […]
– What do we do? –
– Topics We’re Passionate About –
The Link Between Content & Conversion
Do This One 5-Minute Task To Massively Improve Your Facebook Page
The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “preferred audiences” is […]
Your Awesome Content Is Useless, Until…
One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become […]
If Storytelling “Comes Naturally,” Why Is It So Hard?
Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered. “Storytelling is one of the many things that […]
Best of #PRprochat Launched on SlideShare
Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best […]
Wire Service Fraud: Are You Seeing It, Too?
Deceptive business practices REALLY piss me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a […]