Want to breathe a little magic into your PR results? Put some of these best practices into play for building your media lists – and using them to maximum benefit.
Public relations is not easy – there’s a reason it is one of the most stressful jobs in the nation – and there are very few shortcuts… especially when it comes to building a media database. Speaking as someone who has been in the industry for almost 25 years – many public relations professionals build their lists wrong, even at the agency level. (tweet this)
Done correctly, this takes several days, and dozens of hours. There aren’t any shortcuts, but THERE ARE ways to build them in a way that brings better results.