You know that crazy organized PR pro chick who loves systems and procedures? The one who has the messy desk but is irritatingly efficient? Yeah, that’s me. How else could I possibly get in twenty hours of work in the typical 10-hour workday? It takes a plan!
If you’re the kind of uber efficient PR pro who organizes Outlook into client-specific folders, keeps client folders for years after they’ve evaporated and alphabetizes books and CDs… this post is for you.
Or if you’re a new PR professional still learning the ropes, this might help.