One of the most powerful benefits of social media is that it doesn’t require big budgets or marketing teams to leverage…. Just time and the ability to learn new skills. Assuming the manpower is available, it’s a richly featured, ideal playground for non-profits.
Yet one of the most notable gaps I see (for both non-profits and businesses alike!) is taking advantage of company page features. I’m shocked agencies aren’t ALL OVER IT.
It’s free advertising where you don’t even have to PRETEND to be social or active.
(Not that I suggest you aren’t social, obviously. But no excuses even if you flounder at actually socializing. It takes hardly any time at all – DO THIS!)
Not only can you have individual, detailed pages for each product and/or service you offer, but it is a keyword rich opportunity to bolster your SEO rankings.
For non-profits in particular, even those with a business-to-consumer focus, it provides an easy, low-hanging fruit opportunity. [Read more…]