Be easily found at just the right moment.
Being visible isn’t just about being found… it’s about being found at just the right point in the sales cycle. Being found BEFORE the decision is made.
Content marketing isn’t a new tactic – even though the volume of excitement and chatter makes it seem that way. It’s been a part of public relations forever. Why is it suddenly on everyone’s lips? BECAUSE IT WORKS.
In an age where landing editorial placements via traditional media relations is harder every day, content marketing helps keep that visibility pipeline full.
Not only does it let you become your own publisher, but it’s how this century’s marketing works. Instead of all push and interruptive tactics heavy on promotion, marketing has shifted to pulling targeted prospects via quality content and conversation… Inbound marketing. Being found when they are doing their online homework before a purchase, instead of the old school method of force feeding what you want them to hear, when you want them to hear it.
Advertising still has a place, but it’s just one piece of a diversified budget.
It’s about the consumer, as it should be – not about the brand.
Be sure your expectations are realistic. Content marketing only works if you do it correctly and you are looking at a fairly sizable investment each month.
Why? Publishing content isn’t enough. You have to publish GREAT content that is well written, gives value without expectations of an instant sale, and answers questions your target customers are looking for – sometimes when they aren’t even sure themselves.
It’s also a long-term play, not a short-term solution, so be prepared to give it at least a year. The smaller the budget, the longer it takes.
Not only does content marketing work very effectively, but the opportunities for places to publish your content is growing explosively, making it the perfect way to become your own media platform. It’s not just about your blog, but about blending that blog with other platforms to be everywhere your target audience is.
Is a well-maintained blog essential? YES. It’s unavoidable. Not only is it a powerful SEO tool, but it’s how you bring them to your site and build loyalty instead of handing that over to someone else. Combined with an email program, it makes the audience you earn YOUR audience.
What makes this work?
It’s all about targeting.
When you combine the right publication, website or blog with the right message tailored to the right target audience, MAGIC HAPPENS.
Content marketing helps you GET FOUND by the people who matter most to your business.
At Rock The Status Quo, we enable that magic to help your bottom line grow.
Our content marketing services include:
- Content Strategy
- Editorial Planning
- Content Development
- Graphic Design
- Writing Services
WHAT MAKES OUR WRITING SERVICES DIFFERENT? Our powerful background in SEO. It turns your content water pistol into an uzzi.
- SEO Integration
- Blog Management
- Editing & Internal Approval Process Management
- Blogger Pitching
- Content Curation
- Content Promotion via Social Media Sharing & Advertising
Want to chat about specifics? Give us a call.