Last week, I was honored to be a featured guest on the national PRSA New Pros Twitter chat, talking about digital public relations and how it impacts the PR industry – one of my favorite topics.
One of the first questions that was asked was this:
How do you define digital PR and what strategies are vital for success?
PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago.
Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.