When I come across a brand page doing a particularly great job, it’s worth taking notice… especially when their great work goes largely unrecognized. One page I admire consistently is Three Dog Bakery. Their content is fun, it clearly understands their dog lover target market, they are light-handed with promotion and sales, and they consistently post ORIGINAL content – something many of us struggle with.
Imagine this. You’re the editor of a newspaper…. but you work on an island in the middle of the South Pacific. No internet access to help with research. No team of reporters. Not even a phone, smart or otherwise.
Just a naked desk, stuck in the middle of an empty beach.
Forget about what happens when your laptop battery dies, where to get a decent cup of coffee to get your creative juices flowing or how to get paid without advertisers or subscribers.
How can you possibly create a newspaper?! Write about where the crabs scuttling across the sand are headed? Do a trends piece about the tides coming and going? Without outside stimulus to keep things interesting and newsworthy, your newspaper is bound to get very dreary, very quickly.
Social media and brand journalism are no different. Without a blend of outside information to keep things lively and timely, it gets predictable, boring and ineffective FAST.
Enter content curation.
Pinterest + SEO = heaven. And for those of you who say using hashtags on Pinterest is a waste of time… Pishhhaw, I say!
I tried for quite a while to rank well organically for “az seo” – a term every SEO pro in the State of Arizona uses, which also has a lot of garbage grandfathered in. Not only is it highly competitive, but instead of competing against inexperienced optimization tactics – you are competing with the best who really know to rank. It’s tough… But thanks to Pinterest, I’m now listed in #3 position on page one.
Crisis control in the age of social media is a topic that’s easy to ignore for many… until disaster strikes. What many companies don’t realize is how FAST it can spiral out of control – and it can come from an internal source, just as easily as external.
It was well-said by @gerardcorbett in a recent #PRprochat – “There is no control in a crisis. There is only truth, honesty and doing the right thing.”
Want your LinkedIn page to generate more page views – and generate leads?
The trick lies in taking advantage of the wonderful free tools LinkedIn has to offer – and they DON’T require a paid upgrade! A company page offers far more opportunity than most realize; even large and enterprise-sized companies often aren’t taking advantage of them. There’s no reason small companies can’t leverage these same resources!
It’s all about tempting visitors to subscribe through GREAT content.
Not only do you have to understand your target audience and write posts that connect their needs to your client’s product or service, but you have to write A LOT.
Especially if content marketing is a priority and your goal is one-to-three posts per week.
Many people simply conjure up a post idea when they are ready to sit down and write – clients and PR pros alike – but I’d like to share a better strategy that will amplify the level of your posts. It involves something you probably already work with on a regular basis – the editorial calendar.
Social media is no different – especially for an agency.
Whether you handle a clients’ social media or not, it is your responsibility to occasionally audit your clients’ social presence to ensure they are following best practices.
If the client is NOT a retainer client, it is a fantastic opportunity to provide value, remind clients that you offer services OTHER than what they currently use, and even upsell a new service or project. If you already maintain their social media presence, then an audit just makes you look that much more ON TOP OF YOUR GAME. It helps you view the client with fresh eyes, re-evaluate your social and content strategy, and rejuvenate activity.
A social media audit can be done one of two ways:
Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users.
So how can you leverage that popularity to expand the reach of your press releases? Read the rest of the article on Convince & Convert here – http://www.convinceandconvert.com/pinterest/5-ways-to-use-pinterest-to-boost-press-release-results/
Don’t forget to tell me what you think – or share examples of how YOU are using Pinterest!
It may seem obvious, but when it comes to business pages on Facebook, forethought goes a long way. This is equally important for small AND large businesses.
Don’t just launch your page and randomly post.
A company that:
(1) defines the audience they want to target,
(2) understands their needs/wants and pain points, then
(3) fits their posts and content towards these things
… IS GUARANTEED
to end up with a more engaged audience, and a MUCH more interesting page.