Building a list, figuring out who to pitch, how many people at one organization to pitch… these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat like yesterday’s can of Diet Pepsi.
If you want to obtain fast results and build relationships with the right people, you must learn WHO to pitch. It’s just as important as how. They go hand-in-hand.
Here are a few fast rules of thumb. They don’t apply to every single market, since the size of the reporting staff at any given media outlet impacts each role and what is included under their title, but it is a decent place to start when you walk into a market cold (metaphorically speaking). [Read more…]