When trying to land media coverage, packaging a story with the right visuals can make all the difference. People are more visual than ever before and media need budget-friendly resources to help their story catch attention. When choosing between one story with visuals and one without – all things being equal – the story WITH THEM will land the spot.
But what’s an effective way to do this? You can’t put an attachment on your email without having it go straight to the junk folder.
Because it offers both public and private pinboards, Pinterest can be incredibly useful. Even if you don’t have a robust presence on the platform. [Read more…]