When I come across a brand page doing a particularly great job, it’s worth taking notice… especially when their great work goes largely unrecognized. One page I admire consistently is Three Dog Bakery. Their content is fun, it clearly understands their dog lover target market, they are light-handed with promotion and sales, and they consistently post ORIGINAL content – something many of us struggle with.
It may seem obvious, but when it comes to business pages on Facebook, forethought goes a long way. This is equally important for small AND large businesses.
Don’t just launch your page and randomly post.
A company that:
(1) defines the audience they want to target,
(2) understands their needs/wants and pain points, then
(3) fits their posts and content towards these things
… IS GUARANTEED
to end up with a more engaged audience, and a MUCH more interesting page.