No frosting. No sprinkles. No glorious fudge center that makes your taste buds explode in joy. Your nice looking theme makes a pretty paper wrapper, but that’s it. It’s like content cake sitting alone, in desperate need of TLC to make it delicious and irresistible. Readers won’t love it and clients won’t love it.
But with plug-ins!? You can do glorious things, all at the click of an “activate” button.
What are plug-ins? Small pieces of code that adds new functionality to your blog. Want to add SEO? Use a plug-in. Allow people to sign up for a newsletter? Plug-in. Send anyone that leaves a comment for the first time a quick thank you email? You got it, a plug-in.
Free WordPress.com blogs do not allow use of plug-ins, you must have a self-hosted WordPress.org blog. Use of plug-ins are best suited to intermediate to advanced WordPress users, not beginners, due to the customization most of them require.