As a consumer, it doesn’t surprise us to see the same commercial shoved under our noses a dozen times during a single episode of one TV show. It’s annoying, yes, but we don’t switch the channel. And it doesn’t make us more likely to buy that product, and probably doesn’t raise the bar in terms of making it top of top of mind.
It is what it is.
I’m sitting here tonight watching Bones on my computer because my daughter is monopolizing our large TV for her favorite teen show on Netflix. In the course of three episodes, every single commercial break shows the same four commercials: a Nissan Rogue commercial, a Kindle commercial, a Verizon commercial and a Reese’s candy commercial.
Every. Single. Break. [Read more…]