My comment on Social Media Today this week – the topic: “Is Social Media Holding You Hostage?” Let me know what you think.
“There is a big difference between a social media scam artist out to make a buck, and a legitimate service designed to help individuals and companies leverage the right social media tools for moving their goals forward.
Even if someone doesn’t want to spend the time to learn the tool, they absolutely should do enough due diligence to learn the difference between a social media shyster and a responsible, experienced guide. Many clients hire a social media partner because they DON’T want to learn the tools or don’t quite get the value enough to want to dedicate the time. Once they see the magic of direct conversation and dialog begins, or they connect with customers or prospects in a way they never realized was possible – they get excited and jump right in.
Regardless of what level they participate in when it comes to social media, clients DO need to know why they are participating, the goal and how to measure success.
How can you tell if a social media “expert” can deliver?
1. They talk about your goals and objectives first, not how you need to be on Twitter, Facebook, and blogs.
2. They address each goal individually, then talk about what social media tool can be most effective in reaching that goal – sometimes even pointing you towards something outside of the social media realm, if it might accomplish that goal better.
3. They talk about how to monitor the social media activity to see if it is helping achieve the goal. Ask what happens if it is not.
4. They ask how deeply you can participate. If a potential social media partner offers to do all the work but put it under your name? HUGE red flag. It isn’t genuine two-way conversation with a company if it isn’t DONE by the company. Not being genuine and transparent defeats the purpose of participating.
5. They can’t show you THEIR participation in a variety of social media tools, then talk about what their original objective was and how it is working. How can they do if for you when they don’t do it for themselves? They may be making promises without experience to back it up.”