Digital PR is the integration of content marketing, search engine optimization (SEO) and social media into traditional public relations tactics to build maximum visibility online.
Unlike advertising or general internet marketing tactics, digital PR relies on unpaid, organic tactics to grow audience and reach.
Digital PR allows you to transform static news into conversations and bypass media to speak directly to your target audience online. It relies on earned media exposure through channels others’ own, such as editorial coverage, guest blog posts and social media–and owned media owned ourselves, such as websites, blogs and email.
Why do we love digital PR?
Journalists are overwhelmed and even FABULOUS media pitches often go unnoticed. Why not become your own media platform?
Wrapping digital PR tactics into the media relations and PR you are already doing allows you to create and publish your own content, instead of chasing media and hoping for the best. Not only can you create content, but you can amplify visibility of your content using SEO and social media.
So go ahead. What are you waiting for?