(This post also ran on Social Media Today)
The City of New York and its marathon official’s lack of social response was an ENORMOUS, disastrous and expensive example of why crisis management is so critical.
The public outcry on Facebook peaked yesterday morning about the NYC Marathon continuing despite Hurricane recovery relief needs.
In what seemed like just a few hours, criticism about pulling much-needed resources away from victims and recovery efforts blew up into a major trending topic. Then, within 48 hours of the decision to continue with the marathon, the decision was rescinded – heavily influenced by the firestorm of negativity.
The controversy inspired fascinating posts on hundreds, if not thousands, of Facebook pages, and my article on Social Media Today, which briefly held reign as a #1 trending article on LinkedIn yesterday.
The fiasco makes NYC and IMG NYC Marathon poster children for the importance of putting a solid crisis control plan into play BEFORE a crisis hits – not after… Read the full article here for my thoughts along that line…
SOCIAL MEDIA 101: good communication, transparency, honesty.