How to Amplify PR with 5 Minutes of Keyword Research

How to Amplify PR with 5 Minutes of Keyword Research

If you are a public relations professional, don’t underestimate the power of learning SEO. Not only can you optimize every press release you put out the door and amplify the SEO impact of you (or your client’s) social media efforts, but you’ll be surprised at the value of keyword research.

Consider this: you secured a byline opportunity for your client in one of their leading industry publications. HOW MUCH MORE POWERFUL would that placement be if you were able to write it about a trending topic that was highly searched for online last month, then optimize that byline to show up in search results?

Instead of writing about a topic you assume readers will find interesting, you know before putting pen to paper – or mouse to Word – that it’s already something of interest AND demand! It’s a double whammy – and provides FAR more value to your client or your company.

 How Can I Use It?

Keyword research isn’t only helpful for identifying the best keywords and phrases to integrate into your SEO efforts. It shows you what the most popular searches were for the month prior.

You can identify new trends – bolster them with client expertise and publish a press release, come up with great byline topics, optimize your placements for the optimal keywords, PLUS collect free market research to support business/product development.

It’s like a doorway into the mind of consumers… for free.

Give it a try! I use Google’s Keyword Research Tool, which does need an AdWords account to see full results. No purchase necessary.

About Carrie Morgan

Digital PR, social media, search and content marketing consultant. 20+ yrs of agency/corporate experience. Author. Blogger for Convince & Convert, MarketingProfs, PR Daily & Social Media Today. Founder of #PRprochat.

2 comments
Lisa Larranaga
Lisa Larranaga

Hi Carrie! Great tip! Your article serves as a good reminder of how tools and platforms - from Google's keyword tool to social media platforms - don't have to be one-dimensional. If we think outside the box a little, we might come up with an alternative way to use a tool that will impact our ROI. Great find! Hope all is well! Best, Lisa

admin
admin

Thank you, Lisa!

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  1. [...] pays to invest time in researching keywords, rather than basing it on assumptions. Something as simple as a tense can mean a search volume [...]