The Trick? Facebook Preferred Audience.
In social media, sometimes the tiniest of tweaks can make an incredible difference.
When it comes to Facebook pages, taking just a few minutes to set up “preferred audiences” is one of those things that can truly raise the bar on results for local businesses. Here’s why.
Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.
When users spend more time on their wall, Facebook can show more ads and make more money. It’s in their best interest to grow time spent on the site, and making sure users see what they want is one way of doing that. They’re also highly focused on relevancy of content and ads, since these directly feed their bottom line. The “preferred page audience” feature is in line with their interests and ours.
Telling Facebook who you think might be interested in your page improves the odds of your content reaching them. It’s like handing someone a map with a yellow marker highlighting the exact route to their destination. Facebook Preferred Audience tells Facebook EXACTLY who your audience is and where they are.