Optimized PR. It’s like peanut butter and jelly – mac and cheese.
Public Relations is evolving and expanding, as the social landscape continues to change how people communicate and share information. SEO + PR integration is critical for online visibility in today’s digital environment.
Byline articles posted online, press release pick-ups on news feed sites, blog posts, social media, Pinterest and Instagram – all of these things contribute to a company’s online presence. It doesn’t just impact marketing – it impacts PR. And because a large percentage of PR is done online, integrating search engine optimization best practices is ABSOLUTELY CRITICAL.
Any PR firm worth their place in the industry is now integrating SEO into ALL of their public relations activity. They know that search plays an essential part in boosting the visibility of their efforts. It also sets us free to grab reach in a way organic efforts have NEVER allowed us to do before.
We are a digital pr agency.
Consider this: keyword research identifies exactly what consumers or business prospects are searching for. It’s like looking into their heads.
New hot trends? They show up in keywords.
Great ideas for articles? Look at keywords.
What people are searching on Google can provide an incredible wealth of information. It’s like free market research – and the payoff can be HUGE if that research is consistently incorporated into your public relations.
Rock The Status Quo is one of the few agencies in Phoenix that integrates SEO into every press release, into every article, and every strategy we execute. We spend time on keyword research as an essential part of our normal due diligence processes, and we integrate SEO best practices into everything we create. Then, we help our clients roll OUR research into what they do – their website, their social media presence, their blog.
It’s like multiplying the power of PR x 10.
Ask us how digital public relations – or optimized PR – can make a difference for YOUR business.