New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips that ring on her finger.
Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn’t even dry on the certificate before those emotions turn into something darker.
I fired a brand new client last night. Like most relationships that turn sour, the problem was rooted in communication issues. He either didn’t listen to what I was saying, didn’t believe it, or didn’t understand it – but failed to tell me any of those things and I didn’t notice it was happening.
DO A SITUATION AUTOPSY. Some client relationships are bound to go sour – it’s inevitable. Was it the client? The agency? Both? Was someone at fault and could it have been prevented?
Thinking through and understanding exactly what happened can give you the street-smarts to prevent it from happening again.
So what happened? He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic.
It was a very small budget for what he wanted to accomplish, and my minimum retainer size, but enough to accommodate some very solid results, if given a little time. We had a good positive status meeting just that morning, but he called me later in the day practically foaming at the mouth. Someone searched for his business name on Google, and told him they couldn’t find him.