And is a declining trust in media real?
According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources.
What led to this happening? Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume.
But I feel this survey is extremely misleading, even detrimental to the importance of media.