Community Newspapers & Small Town Media Relations
Whizzing down the Interstate 17 highway on my way home, I just flashed past a sign for Big Bug Creek. Two seconds later, it was gone.
I’d venture a guess that this small community has less than five hundred residents. It’s one of those “blink and you miss it” towns with a fascinating history dating back to the Gold Rush era, Daniel Boone and a “Battle of Big Bug” skirmish between miners and Apache Indians. There is even a connection to cannibalism, since the founder’s father actually traveled with the Donner Party. It isn’t clear if he was a survivor of that snowed in winter or if the timing was mercifully off. Let’s hope the latter.
Did you know that more than half of the Donner Party survived? I didn’t.
Forty-eight people staggered out of the Sierra Nevada’s that Spring, rescued FOUR MONTHS after being snowbound. It wasn’t one family in a cave, as I’ve always imagined it; the nightmare started with 87 people.
… Back to Big Bug Creek. Abandoned in 1910 and now considered a ghost town, a few families still live there. (The older I get, the more appealing a tiny town like this becomes!) Thinking about living in a small town like this one naturally makes my mind turn to small town media.
Big Bug Creek might be small, but it is large enough to support a community newspaper: Big Bug News.
How many times as a new PR pro did I include that poor editor in my mass blastings of press releases? Probably more than once. Ack. It sticks in my throat like a bad hairball. Since my training was nonexistent, I wouldn’t have known any better.