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Is The Name of Your Business Costing You A Fortune In Wasted PR & Marketing?

Is The Name of Your Business Costing You A Fortune In Wasted PR & Marketing?

New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips that ring on her finger.

Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn’t even dry on the certificate before those emotions turn into something darker.

I fired a brand new client last night. Like most relationships that turn sour, the problem was rooted in communication issues. He either didn’t listen to what I was saying, didn’t believe it, or didn’t understand it – but failed to tell me any of those things and I didn’t notice it was happening.

DO A SITUATION AUTOPSY. Some client relationships are bound to go sour – it’s inevitable. Was it the client? The agency? Both? Was someone at fault and could it have been prevented?

Thinking through and understanding exactly what happened can give you the street-smarts to prevent it from happening again.

So what happened? He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic.

It was a very small budget for what he wanted to accomplish, and my minimum retainer size, but enough to accommodate some very solid results, if given a little time. We had a good positive status meeting just that morning, but he called me later in the day practically foaming at the mouth. Someone searched for his business name on Google, and told him they couldn’t find him.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

 

Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Out of all the gossip, what are the 2-3 things that PR pros should care about the most? Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could  allow website-based comments to show up on a Facebook story.

But I have a few big “if’s” built in to my reluctant excitement.

Only time will tell what is hype and what is worth that happy dance, but I do have some predictions to share. Read on for the dets!

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Example of a Stellar Media Pitch

Example of a Stellar Media Pitch

Rock The Pitch #13

This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

Thanks and a shout out to Marlene Srdic, editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle, for sending this to me. Here’s what she said…

Hi Carrie,

Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine.

She immediately gave me the “Why” as well as a deeper story possibility other than just talking about the exhibit in a 250-word blurb. The lead time was well in advance which magazines always need and there are gorgeous photo options included as well.

I ended up running a full feature on Neil Lane in the magazine and also wrote a smaller piece for another outlet I freelance for.

Hope that helps!

Marlene

Holy. cow. How rare is it to get that kind of feature spread? I’m envious.

Importance of Photography

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Brand Clarity Comes Before Trust & Reputation

Brand Clarity Comes Before Trust & Reputation

A Sneak Peek For My Favorite Peeps

I’m so excited to be working on a fabulous new identity for Rock The Status Quo! It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before.

After all, what’s more vibrant and visible than a peacock? Talk about brilliantly colored!

My favorite part of having this iconic animal as part of my brand is how people reach out to me all the time when they see something with a peacock on it. They’ll be out shopping, then send me a photo of the item, telling me how it reminded them of me. I love that!!

Rock The Status Quo new business cardIsn’t that what a brand is all about – helping your business stick in the mind of your audience? Being remembered when they need you?

new Rock The Status Quo logoHere is a sneak peek at the new logo (left), and the back of my still-in-development business card (right).

Aren’t they gorgeous?

Social media images, letterhead, new business proposal covers, website changes – all kinds of other changes will be rolled out to launch the new look as we finish each project. It’s so fun!

I’m also in the middle of developing a new speaker website for my personal brand as an author and speaker, and can’t wait to show it to you, too. I’m hoping for lots of feedback!

In the meanwhile, some very cool things are happening with my book, Above The Noise (Motivational Press). I’m doing my best to wrap it up FAST so it is published in early summer. Here’s a little preview.
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Massively Amplify Your Content With Quick Visual “Sound Bite” Images

Massively Amplify Your Content With Quick Visual “Sound Bite” Images

It’s also a powerful agency value-add

Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. Why? Because great content is very, very labor-intensive.

Not paying (or invoicing) much? Might wanna compare deliverables with brands that are rockin’ it. You definitely get what you pay for when it comes to writing and placement.

It’s also becoming more and more competitive. As more agencies realize the importance of content creation to their clients and their own success AND, as more freelancers enter the fray, competition is becoming a serious issue.

Standing out with fabulous service makes a huge difference.

So how can agencies take their deliverables from expected to fabulous?

Consistently give them a PRE-SIZED SOCIAL MEDIA IMAGE they can post and link to the content! Something to promote it that can easily be retweeted or shared by their audience, and that adds visual interest to grab attention. Using a quote wraps in their expertise in a nice little visual “sound bite.”

This is a simple, low-cost value-add for agencies to give their clients every time they deliver a new piece of content – especially if you have a graphic designer on staff.

If you are doing your own content development, you’ll explode your reach and awareness efforts for your content IN MINUTES. Free tools are readily available, including a few of my own personal favorites: Canva and PicMonkey.

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