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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

And is a declining trust in media real?

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources.

 

What led to this happening? Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume.

But I feel this survey is extremely misleading, even detrimental to the importance of media.
[Read more…]

Video: Using LinkedIn Company & Showcase Pages for PR

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

Rock The Pitch #12: Seriously, Why Would I Bother?

Rock The Pitch #12: Seriously, Why Would I Bother?

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “I recieve a ton of bad pitches, unfortunately. This one is really vague and begs the question, WHY would I do this?

You’ll see what she means in a moment.

Did you get my FREE eBOOK on pitching media? If not, download it right here!

THE PITCH

It comes from a very well-known floral brand.

From: <name redacted>
Subject: Happy Brunch Season!
Date: April 4, 2014 at 5:46:42 AM MST
To:<editor email removed>

Hi there,

Spring is finally here! The sun is shining and flowers are blooming, but here at <name removed> we are finding ourselves most excited about one thing: the start of brunch season!

We’ve put together a few checklist items for the ultimate brunch event. Now we want to know what makes your perfect brunch. We’d love for you to create a post telling us your best brunch tip: whether it’s a recipe, an outfit, or just your own favorite must haves to make your brunch the best in town.

You can check out our post here: <link URL removed>

Please let me know if you have any questions, and I look forward to hearing from you!

Happy brunching,

<name removed>

THE PROBLEM

This pitch has two issues that are far, far too common and I’m guessing you might already know what they are.

1. It isn’t relevant to the topic of the blog. Why would a BEAUTY editor be interested in covering what she likes about brunches? Clearly the person sending the pitch either didn’t take time to do their homework or hoped the blogger might fall in love with the topic SO much they stray outside of their actual category and write something completely outside of it. Hmm. Right. [Read more…]

Is Confusion Holding You Back From Social Media?

Is Confusion Holding You Back From Social Media?

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing.

TEN YEARS of social media growth, experimentation and learning. Wow, right? That’s longer than most of us realize.

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. They aren’t participating. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works. It’s a token gesture of fake participation that everyone sees right through.

Why? It’s not like it’s new or unproven  – that boat sailed long ago.

I think it’s about fear.

  • Where do we start?
  • How do we find prospects?
  • How do we turn them into customers?
  • Is the risk of crisis worth it?
  • Will it hurt our  brand if we do it wrong?
  • Is the value worth the investment?

In this post, I’m going to start with the very first bullet: Where do we start?

[Read more…]

Snack on This: Smartphone Addiction

Snack on This: Smartphone Addiction

This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone.

I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0. I have some interesting things planned now that I can focus on my own wants and needs!

Being in the moment can bring you to some interesting realizations…. Like how false of a necessity our smartphones are. At least when the work day is done.

Why do we bring it to the holiday dinner table? Why do we let texts interrupt our conversations with loved ones and ability to actually be in the moment? Why do we let it interrupt our driving, our flow, our moments to the tune of THOUSANDS of interruptions each day?

I’m beginning to set it aside during important times. Family time, working on my book, conversations, dinner. I put my phone on silent and turn it face down.

What can you do to free yourself?

It’s a good thing to figure out when a phone is truly important and when it’s just an excuse to NOT be in the moment.

(What is the “Snack on This” column? Uber-quick reads more related to lifestyle, habits and inspiration than public relations. I hope you enjoy them.)