Snack on This: Work/Life Balance

One of my favorite books this year was “The One” by Gary Keller. It puts forward the idea that work/life balance is a myth and that focus is the surprisingly simple truth behind achieving extraordinary results.

I agree.

It doesn’t mean that we can’t enjoy and appreciate both, but that it doesn’t take a 50/50 balance to be happy. If you are working on something you are passionate about, you are much happier even when that balance is heavily skewed in favor of work, instead of life – but it’s also critical to channel that passion into a single-minded focus that allows amazing things to happen.

“Proof of the one thing is everywhere – extraordinarily successful companies always have one product or service they are most known for or that makes them the most money.

So when you think about success, shoot for the moon. The moon is reachable if you prioritize everything and put your energy into accomplishing the one most important thing…

Highly successful people know this. Every day they line up their priorities anew, find the lead domino, and whack away at it until it falls.

The key is over time. Success is built sequentially. It’s one thing at a time.”

What’s your one thing? Each CLIENT’S one thing? Help them find it.

What is SNACK ON THIS? A new series of FAST one-minute reads to get you thinking. It’s like a Carrie post, but snack-sized.

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. (tweet this)

LinkedIn is a perfect example. Most companies still aren’t taking advantage of company pages, showcase pages and other free features that don’t require a paid membership upgrade.

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO (or other leadership executive) is this:  use LinkedIn’s publisher platform.

What is it? LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. Not only will it show up on the feed of those who are connected to the member’s profile but, if you’re lucky, it will show up on the new LinkedIn Pulse industry news feed.

Anyone with a pencil icon on the right side of their status box can publish a long-form post. It works like most blog platforms, so you can upload photos, highlight a quote, create hyperlinks and change basic font and size settings.

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Snack on This: Clarity

One of the areas I focus on frequently with my clients is clarity: clarity of message, clarity of metrics and ROI, clarity for why we use a certain platform or tool, and clarity of mission.

It doesn’t just apply to clients – it applies to how I run my own business as a digital PR consultantcy. (Is that a real word? Spell check doesn’t seem to think so.) 

It even applies to me personally, in terms of clarity around what kind of life I want to create, and why I do the things I do.

Sometimes we run so hard and so fast that we don’t give ourselves time to think – and thinking makes a hell of a difference. (tweet this) After all, we’re creatives or we wouldn’t be in the industry we are in, right?

How can we be transparent and authentic if we don’t have clarity?

And without clarity, how can we possibly rock the status quo? We wouldn’t even be able to identify exactly what that status quo is, and what audience we are targeting.

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Panic Attacks on the Air: Helping Clients (& Journalists) Through Them

Panic Attacks on the Air: Helping Clients (& Journalists) Through Them

Mom, come get me from school. I’m freaking out and nauseous.

Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out!

It’s happening again, Mom, I hate this!  I don’t understand why this is happening to me.

Teenagers have a difficult path getting to adulthood and when you throw panic attacks into the mix, that path becomes far MORE difficult. Torturous, even. As a parent, let me tell you… You feel pretty damn helpless. I hate it.

My daughter struggles with panic attacks, along with a nasty little negative voice in her head that comes along with them, and it’s become something that is heavily impacting her life. Her panic attacks have become so strong that she misses entire days of school. Her fear of having one magnifies them into monsters she can’t control.

She’s not alone.

Journalists also deal with panic attacks, sometimes even on the air live – and it’s far more common than most people realize. (tweet this)

Whether it lasts seconds or minutes, a panic attack is far more than just anxiety. They can be so severe that the person suffering the panic attack might actually think they are going to die, throw up, have a heart attack or pass out. They can’t rationalize or control their response, and it can happen without warning.

How to help someone having a panic attack can be a very useful skill for PR professionals. Who hasn’t had a client that becomes overly anxious at the thought of a live television interview? If that anxiety turned into a full-blown panic attack, would you know how to help them?

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Well, Ello, Guvna – Is There a New Kid in Town?

Well, Ello, Guvna – Is There a New Kid in Town?

New social media platform Ello is touted as an “anonymous Facebook with no ads.”  Popping up in the limelight where thousands of other wanna-be in the majors platforms have failed, is it something to rave about, or do they just have a great PR team?

According to The Guardian, the success of Ello was entirely unplanned. Whoops, but not a bad problem to have, right?

For a laugh, here’s what Jimmy Fallon has to say about it. (Hat tip to them for the “ello, guvna” line. It was just too fun to resist repeating!)

The very fact that it is anonymous might create some surprises, in terms of those suddenly free to spout of whatever political rhetoric they like, spoof any celebrity they want and otherwise wreak all sorts of havoc and mayhem. It will be fun to see the percent of business accounts, personal accounts and misbehavin’ accounts it ends up with.

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