“Don’t be irrelevant, poorly written, too lengthy, boring and annoying.
PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.”
~ Erica Swallow, Mashable
Erica’s quote is wonderful and something ALL of us should take to heart.
Before You Hit Send On That Media Pitch…
Sometimes, for those of us who are detail-oriented and process-addicted, checklists can be useful. So I thought I’d throw together a quick one that can be taped up in a cubical and glanced over before hitting send on a pitch… Just to make sure we are following best practices, even when our day is insanely busy.
Here it is – let me know if you think something should be added. [Read more...]