It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. So…. in my haste to wrap up work for the day, I think I’ll bang out a quick listicle!
Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic.
Busy week! I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work.
A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.
See why it’s top of mind?
Don’t Overlook Its Importance
When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. It’s critical and, as bloggers now outnumber journalists, it’s a public relations tactic that can’t be ignored.
That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. [Read more...]