Social Media Cheat Sheet for Image Sizes

Social Media Cheat Sheet for Image Sizes

I don’t know about you, but I’m always having to Google the size of images for various social media platforms. To make my life easier – and maybe yours – I’ve put together a quick social media cheat sheet of image sizes for Facebook, Google Plus, LinkedIn, Instagram, Pinterest, Twitter and YouTube.

I’ll do my best to keep it updated, so feel free to bookmark the link!

Social Media Cheat Sheet

(Download a PDF of my Social Media Cheat Sheet here)

My Alternative to the Suddenly Expensive iStockPhoto.com

My Alternative to the Suddenly Expensive iStockPhoto.com

Until last week, I was a staunch supporter of iStockPhoto.com.

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Depending on how many credits I purchased at a time, it would run from $1.59 to $2 per credit – so my image would cost $4.50 – $6.00. Not too bad. I can live with that.

But last week, we broke up. I’m not giving them my monetary love any longer.

Why? They changed their pricing structure to one credit per image, with a price leap to $15 per credit. They are now selling only high-resolution images, instead of letting the customer chose the size they wanted and spending fewer credits for lower resolution. Not only is the cost twice as much (I’d be spending over $100 on images each month!), but I would now have to spend time resizing each image. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results).

NO, THANK YOU.

I’m not much of a photographer and am often short on time, so creating my own images wasn’t much of an option. I went in search of a new vendor for stock photography.  Enter, Dollar Photo Club.

[Read more...]

Rock The Pitch #9: The 13-Point Checklist

Rock The Pitch #9: The 13-Point Checklist

“Don’t be irrelevant, poorly written, too lengthy, boring and annoying.

PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.”

~ Erica Swallow, Mashable

Erica’s quote is wonderful and something ALL of us should take to heart.

Before You Hit Send On That Media Pitch…  

Sometimes, for those of us who are detail-oriented and process-addicted, checklists can be useful. So I thought I’d throw together a quick one that can be taped up in a cubical and glanced over before hitting send on a pitch… Just to make sure we are following best practices, even when our day is insanely busy.

Here it is – feel free to add to it.   [Read more...]

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

(Read part one here.)

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects.

1. While they want to be a full service digital agency, they tend to excel at one thing, not everything.

2. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

3. They are frantically trying to hire, but can’t find the right combination of skills.

4. Knowing this, most still aren’t training the talent they already have in-house.

Why did I bring these out in the light? Because it’s time to do something different. It’s time to be more nimble as agencies and talk about our  gaps so we can more easily FIX them. If we can’t find the right skills, frankly, it’s time to aggressively begin training the talent we DO have.

And if we are selling services we can’t execute with expertise, we should either stop selling it and become more specialized where we can perform with confidence, or wait until we have the right staff and/or training in place.

To do anything less feels like an abuse of the trust clients place in us as experts.

We are here to guide them through the minefield into success with company growth and visibility, not pretend to pull warm, fuzzy bunnies out of magical hats.

[Read more...]

Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Five Critical Points of Blogging & Image Law Every PR Pro Must Know

SMACK. POW. Right where it counts!

Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk. The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way.

What am I talking about? Copyright infringement.*

It doesn’t feel like you’re breaking the law when you save a funny cartoon or quote you like, so you can post it to Facebook later. Or when you scan then post your honor roll student’s school photo on Instagram. (You bought the big reprints package, so it isn’t stealing!) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It wouldn’t be on Google if it weren’t okay to use!) 

Or, even more common, when you use client-provided photography in a brochure you are creating for them, with the client then promptly posting a PDF of that brochure on their website. (You paid the photographer AND agency, after all, so it belongs to you!) 

Then there’s this one – so rampant in the agency world – you post screenshots of a client’s customized Facebook page and Twitter background in your online portfolio. (After all, it’s your design work, right?) And since you’re dabbling in website edits, you might as well upload those BurrellesLuce clips of editorial placements. (Don’t they send a PDF for that reason?)

These might seem innocuous enough, but they’re legal violations that can be prosecuted. Even if it doesn’t  go to court, fines can be in the tens of thousands of dollars.   [Read more...]